Jiaohua , an Educational Practice in the “Confucian” Company

ABSTRACT: Based on fieldwork carried out between 2016 and 2020 in three Chinese private companies, this article analyses the implementation of jiaohua, a key idea in Confucianism, within a “Confucian” company. In the first two sections, I analyse the main measures put in place by this type of company in their attempt to model and transform the behaviour and state of mind of their employees. I then study the way in which the educational vocation of these entrepreneurs fits into an educational project supported by the authorities at the national level, the aim of which is to create a morally sound citizen. Taking account of the current sociopolitical context in China, it might be considered that the commitment of certain private entrepreneurs to the promotion of a “Confucian education” reflects their contribution to the making of the modern citizen that the state desires, as well as their conviction that Confucianism offers resources that will enable the construction of a Chinese capitalist ethic. KEYWORDS: Confucian renewal, Confucianism, jiaohua, traditional culture, business ethic.